The World’s Largest Kombucha Company Is Entering The Cannabis Space

Food & Drink

GT’s Living Foods, the best-selling Kombucha brand in the world, is entering the cannabis industry.

According to information procured exclusively, the company is launching a cannabis-infused brew, Cannabliss, in California, applying more than 25 years of experience brewing healthy beverages to create its first cannabis-infused line. 

“As we continue to innovate with plant-based wellness, we could not overlook the power of the cannabis plant, which goes beyond recreational and aligns with our belief that food and plants are medicine,” said GT Dave, founder and CEO of GT’s Living Foods. “When combined with other natural adaptogens, cannabis can offer a number of positive benefits and healing properties. With Cannabliss, we are unleashing the power of this plant so consumers can benefit from mind and body health benefits.”

Bliss In A Can

The new Cannabliss line combines THC and CBD with a blend of adaptogenic mushrooms, full-spectrum cannabis and prebiotics from apple cider vinegar to nourish the gut. Available in two varieties, dubbed “mild” and “wild,” it comes in the following flavors: 

  • Cannabliss MILD Piña Express (pineapple flavor), infused with 3 mg THC and 7 mg CBD.
  • Cannabliss WILD Ginger Haze (ginger and lemon flavor), infused with 7 mg THC and 3 mg CBD.

Cannabliss will be introduced at Hall of Flowers in Palm Springs on December 8. It will then be available for purchase at dispensaries across California.

Why It Matters

GT’s Living Foods has been a pioneer in the health and wellness sector for more than two decades. Through continued innovation, it retains about 47% of the category market share, management assures.

This makes it one of the biggest mainstream beverage companies in the cannabis industry, joining the likes of Constellation Brands, which has invested billions into Canopy Growth.

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