It can be hard to strike the right balance of spending time with friends and loved ones during the holidays and staying on track with a healthy lifestyle. So, if you had a little too much fun with food and drink and you’re noticing that your body (and mind) aren’t functioning as it normally does and you are looking for a reboot, Kroma 5-Day Reset may be just what the doctor ordered.
“I wholeheartedly believe that food is medicine,” Odenweller, the founder of Kroma Wellness, passionately tells me. “The journey to founding Kroma began years ago as I was experiencing my own health and hormone challenges in my late 30s, while simultaneously helping my daughter navigate her ADHD diagnosis. As I began to make simple dietary changes for both my daughter and I, the results were life changing. After only a few weeks my daughter was off all medication, and I looked and felt better than I ever had before.”
Kroma isn’t Odenweller’s first entrepreneurial foray into the nutrition and wellness space. She studied integrative nutrition in 2010 at the Institute of Integrative Nutrition in New York City. “Nutrition has always been a passion point for me, and I was able to turn it into a career in 2011 by founding Beaming Wellness, an organic superfood, grab-and-go style café with several locations across Southern California,” she tells me. In 2018, after the brand found much success, she left to pursue her next big endeavor. “I wanted to evolve all the good Beaming was doing through our cafes and bring it into the home by launching a direct-to-consumer brand focused on non-perishable, functional nutrition products that required little to no prep time while being portable and extremely easy to incorporate into your every-day life.”
After leaving Beaming Wellness, Odenweller spent the following four years formulating and perfecting fourteen unique products along with a first-of-its-kind 5-Day Whole Body Reset that was beta-launched during COVID. “In late July 2021, after completing our beta trials and raising capital from some of the most influential people in the country, we launched Kroma Wellness. Today, we have an incredibly loyal community and the most amazing partners and investors including Amy Schumer, Jessica Seinfeld, Gwyneth Paltrow, Kristin Cavallari, Gregg Renfrew, Candace Nelson, Amy Griffin and many other incredible women along with Dick Costolo, Bryan Meehan and Byron Roth among others. I am very proud to share that Kroma is also 90% funded by women.”
So, how do you know if you need a reset?
“Signs that you need a reset are anything from weight gain, noticeable inflammation in your face or body, inflammation in your joints, slowed down digestion or difficulty going to the bathroom, exhaustion, brain fog and inability to focus, restless sleep, crankiness and just overall not feeling right,” explains Odenweller. She goes on to tell me that the benefits are not just physical either. “Our Reset can also be incredibly effective for helping people recalibrate emotionally. We live in such a fast-paced world and so often forget to stop and be grateful or present or we feel overwhelmed or just disconnected from your body. Our program forces you to be present and listen to your body—how do I feel? Am I actually hungry or just reverting back to bad habits?”
With the holiday season still in full swing, Kroma’s Reset program is the perfect anecdote to the inevitable overindulgence that will take place. “Indulgence is a part of life, especially around the holidays. The challenge is when the indulgences lead to long term bad habits and addictions to things such as sugar, gluten, dairy and alcohol. While it is fine to enjoy these once in a while, they do cause distress in the body which leads to inflammation. Being that inflammation is the root of all disease, it is important to be aware of this and our choices,” she tells me. “Our bodies need time to recalibrate especially following this hectic period of big dinners and parties where you are not consuming your usual diet. Our combination of clean, nutrient-dense, healing ingredients make for the perfect post-holiday reboot to start the new year off on the right path to sustainable health and wellness.”
The Kroma 5-Day Reset was created to quickly deliver noticeable results while setting users up for long-term success with getting their gut health back in order. “Our Reset is about reshaping your daily habits with mindful nutrition choices, without starving or punishing your body such that you are exhausted and cranky or can’t exercise or show up for your family and or work, “explains Odenweller. “For those looking to lose weight, our program is incredible because you lose weight in a healthy, sustainable way that actually boosts your metabolism because you are feeding your cells with a balanced macronutrient plan instead of starving your body which ultimately leads to weight gain.”
“Our goal is to make eating well a stress-free, enjoyable experience without complication or deprivation. Each of our products are carefully curated with the purist, highest integrity superfoods and adaptogens sourced from around the world. We believe healthy should and must taste amazing which is why we spent over 2 years formulating each of our products along with our 5 Day Reset,” continues Odenweller. “Our newly launched Limited Edition 5-Day Reset *with Chocolate* is not only extremely easy and enjoyable and incredibly effective, but the addition of a delicious, meticulously crafted pure dark chocolate bar is designed to remind us that the greatest pleasures in life should be enjoyed and savored…mindfully. Kroma is about changing the mindset (for women especially) that we don’t have to starve ourselves to look and feel good in our bodies.”
One of the cornerstones behind the creation of Kroma Reset program was to provide an alternative for the calorie-suppressed programs out there—and one that nourishes you and that consumers actually look forward to enjoying each day. “The reality is, most of us can only commit to a new practice or habit for the long term if it is enjoyable, which is what makes the Kroma Reset and our products so unique,” shares Odenweller. “One of the biggest issues with other cleanses or resets on the market is they don’t reset habits and behavior and leave you right where you started when it is over because you haven’t learned anything. I have always said that what you do 5, 10 or 15 days / year doesn’t change anything. It is the choices that you make every day that lead to greater health and vitality. So, the most important part of a cleanse or reset to me has always been what happens after because that is where real transformation begins.”
When I ask Odenweller what kind of benefits users of the Kroma 5-Day Reset experience she tells me that while everyone is different, that most customers experience less bloating, overall slimming, weight loss, and a decrease in general inflammation in the body. “The reduced inflammation may also alleviate swelling in joints, which can ease other body aches and pains. You will likely experience more energy and a boost to your metabolism, less adrenal fatigue, and a balanced feeling overall. By removing the toxins and inflammatory ingredients, while fueling your body with nothing but superfood nutrition, most people also experience an improvement in overall digestion and the health of your gut biome.”
Kroma products contain over 300 superfoods including matcha, which contains l-theanine that helps with mental clarity, chocho, which is a non-lectin containing plant-based protein that is easier to digest that pea-proteins that contain lectin, and a variety of functional mushrooms including reishi, lion’s mane, and cordyceps.
“Functional mushrooms are some of the most effective adaptogens in the world, each with their own benefits including improving mental cognition, increasing energy naturally, building immunity, balancing hormones, and lowering stress,” explains Odenweller. Another powerful ingredient that may not be an official superfood, but one that Odenweller firmly believes in the benefits of is bone broth. “We add additional collagen to our broths to further enhance the potency. The benefits of bone broth for healing your gut and improving your digestion have been studied for years in addition to how bone broth can support your joints, skin, hair, nails, and immunity.” Unlike other bone broths that I have tasted, Kroma’s is by far the best tasting one that I have ever tried. It also comes in a vegetarian version.
I did Kroma’s 5-Day Reset a few weeks back and loved how I felt afterwards. I definitely noticed less bloating, less burping (something even healthy foods does to my body) and felt slimmer with more energy. I love the way to the products taste, and I also love how I can buy specific products to weave into my daily life like the Supergreens Elixir that doesn’t taste like dirt, the Beauty Matcha, and the bone broths. I am not a huge supplement person since you excrete most of it out the body. But I firmly believe that food is medicine, which is one of the guiding principles behind Kroma products. Odenweller tells me, “Our body is always taking to us if we are willing to listen. It is a choice of taking medicine or getting to the root cause of disease by using food as medicine.”