Where celebrity-endorsed companies are concerned, little collaborations have made more sense than Gillian Anderson launching a libido-boosting soft drink.
G Spot, which Anderson co-founded and launched in May 2023, started off with three naturally-boosted flavors (Soothe, Lift and Protect), but has just added Arouse to the mix in partnership with the launch of season 4 of Sex Education.
The line of plant-based sparkling drinks include “life-enhancing adaptogens and nootropics that invigorate and boost performance and cognitive functions”, according to Anderson, and the concept for the company actually came to Anderson during the pandemic.
“I’ve had a serious soft drink habit for the past 20 years, and I don’t drink enough water,” Anderson said at the brand’s launch. “I know sugar and caffeine are not good for me, but I haven’t found an alternative that has the same effect. And although I love the idea of flavoured water, I really don’t like the taste of what’s out there. So, I thought, if what I’m looking for doesn’t exist, why don’t I make it?”
Arouse, specifically, has been designed to “awaken your senses” with Passionfruit, White Peach and Habanero, blended expertly with functional ingredients, including: Butterfly Pea (Clitoria ternatea), a plant species used in traditional medicine as an aphrodisiac; I-Arginine and I-Citrulline, amino acids which increase blood flow to sexual organs to improve libido; and Vitamin B6, a nutrient that regulates sexual hormones.
“At G Spot, we believe wellness is due a fresh take. One that’s less intense and anxiety inducing. One that truly makes you feel good, without guilt or inhibition. Our newest drink, Arouse, embodies our commitment to this philosophy. Arouse isn’t just a flavour; it’s an experience!” says CEO Rebekah Hall.
“In so many ways, the drink echoes the inclusive, bold and daring nature of the show itself. We are excited for everyone to try it and hope this partnership symbolises our commitment to pushing boundaries and sparking guilt-free conversations around the topics of wellness, freedom and sexuality.”
Named after their intended effects, the rest of the line comes in the form of Lift, combining berry, apply and peppercorn flavors with the wellbeing benefits of bacopa, theanine, cordyceps, and lion’s mane (boosting energy levels, stamina, and brain power while also combating stress); Protect, blending meadowsweet, ginger, lemon, turmeric, peppercorn and chaga (offering additional immune system-boosting benefits)’ and Soothe, which combines apples, sage, and cornflower with magnesium, maca, reishi, and ashwagandha (which works to relax the body as it benefits from the brand-wide libido boost).
All G Spot flavors is available online in 6- and 12-pack bundles (250ml per can), as well as in Harvey Nichols (in-store and online) in the UK. Prices range from £3.50 to £29.99 ($4.28 to $36.54)